Architecture Project

This project aims at intensifying the urban experience in a location that requires formal definition and qualification in terms of function and use. Its position at the entrance to he new town, also determines its sensitivity from the point of view of image, determining as it is the perception of the approach to the town. The juxtaposition of events and activities taking place behind the facades of the new development and in its public and semi-private areas will provide the specific experience of the new development. In fact, the traditional dichotomies of concept and experience, space and use, structure and image need to cease to be separated into categories but instead be merged into combinations of programmes, spaces and form: spaces need to overlap in very much the same way that functions and activities overlap, so that maximization of the experience of the site is achieved, without loss of spontaneity, opportunity or the unpredictable.
In this project, new relationships between spaces and events are given form through the creation of a continuous landscape that is articulated by the disposition of the buildings hovering above, the shade created by the latter, the particular topography they determine, the access points they create. This horizontal layering between the office and commercial spaces above, the social spaces on this landscape and the car parking and service layer underground is central to the project. The landscape level separating these different categories is, in fact, an open ended textured layer structured around changes in level and alternate areas of green and hard landscaping, that can accommodate change, new functions and programmes, as well as new structures if the need arises.
The new development is designed with a view to creating an easily recognizable beacon whose image will inform the general and popular perception of the entrance to the old town and its outskirts. This however does not entail the flattening of the visual qualities of the building by the creation of a monothematic icon. On the contrary the creation of three building forms, each with its own programme and identity, each determining the nature and scale of the surrounding public spaces, will contribute not only to the complexity of the area, but also to its visual unity.

Split Commercial Development